Danh Doan

Submark Design

Danh Doan is a renowned Canberra makeup artist, who wanted to strengthen his already established brand with a strong submark. Creating a submark with an already developed brand is a delicate process, as a submark is a secondary logo to use across different applications. For Danh’s submark we tapped into his character and personality to create a submark that was distinct and spoke to his brand essence, which is ensuring everyone looks fire after every makeup application with him.