Camp Elmgreen

Brand Intensive

Our studio had the opportunity to create a unique visual identity for an online gift store aimed at tweens. Our goal was to create a fun, energetic and playful brand that appealed to tweens while maintaining a level of sophistication and approachability for parents and the tweens themselves.

We developing logo set that was a playful yet sophisticated enough for the kids to feel grown. We then expanded the visual identity to include a custom color palette, typography system, and brand elements that will be used across various touchpoints, including the website, social media channels, and packaging. The end result was a cohesive and memorable visual identity that effectively represented the brand.