Finding purpose in your business
Hey besties, Are you feeling a little lost when it comes to figuring out your business purpose? Well, don’t worry – you’re not alone! Many business owners struggle to find their “why” when it comes to their company. But, don’t fret – finding your purpose can be a fun and exciting process!
First, let’s talk about why having a business purpose is so important. Your business purpose is essentially the reason your company exists. It’s what drives you and your team to come to work every day, and it’s what sets you apart from your competitors. When you have a clear purpose, you’re able to make better decisions and have a clearer sense of direction for your business. Plus, when you have a purpose-led business it’s easier to attract and retain customers when they can see that you’re not just in it for the money – you’re in it to make a difference.
Now, how do we find our business purpose? Well, let’s start with a little game of “What If?” Close your eyes and imagine that your business is wildly successful. What does that look like? Who are your customers? What problem are you solving for them? What impact are you making on the world?
Next, let’s play “Why Not?” Think of all the reasons why you started your business. What inspired you? What motivates you? What do you want to achieve?
Finally, let’s play “What’s Your Story?” Your business purpose is closely tied to your personal story. What experiences have shaped you? What values do you hold dear? What do you want to be remembered for?
Once you’ve played these games, it’s time to take what you’ve learned and turn it into a purpose statement. This statement should be clear, concise, and inspiring. It should also reflect your values and mission.
For example, a purpose statement for a sustainable clothing brand could be: “To empower individuals to express their unique style while reducing their impact on the planet.”
So there you have it, finding your business purpose can be fun and easy with a little bit of imagination and reflection. Remember, your purpose is not set in stone and can change as your business grows and evolves. Keep revisiting it and refining it as needed. And to help you along on finding your purpose, we have a downloadable worksheet to help you bring together your purpose statement.
