The difference between brand intensives and full brand projects
I am often asked about the differences between a brand intensive and a full brand project. So today, I thought I would shed some light on this and provide some insights into when each option is valuable.
First, let’s talk about a brand intensive. This option is perfect for those who are just starting out in their business and need to get the basics covered. A brand intensive typically includes a visual identity, such as a logo, color scheme, and font selection. This helps to establish a consistent look and feel for your brand and gives you a starting point for your marketing efforts.
But, if you’re looking to take your brand to the next level, a full brand project is what you need. This option goes beyond the basics and dives deep into the strategy behind your brand. A full brand project includes a comprehensive brand strategy, which outlines your brand’s values, mission, and unique selling proposition. It also includes a thorough analysis of your target audience and competitors. From there, a visual identity is developed that accurately represents your brand and connects with your target audience.
A brand is much more than just a logo or a color scheme. It’s the emotional connection that a customer has with your business. It’s what sets you apart from your competitors and keeps customers coming back for more.
All our intensive work, follows a basic strategy to connect with customers, and we keep this basic because sometimes you just need to start before you are ready (iykyk) and to be honest, not every start-up requires a fully built-out brand strategy.
So I hope this has helped understand the difference between the two, both a brand intensive and a full brand project are valuable, depending on your situation.
If you’re just starting out and need to get the basics covered, a brand intensive is a great place to start. But if you’re looking to take your brand to the next level and establish a deeper emotional connection with your audience, a full brand project is the way to go.
